Top AI Statistics Marketers Need to Know

Nearly every industry incorporates AI and machine learning to improve businesses, and the data collected about this tech has been staggering. As a result, marketers should pay more attention as this technology is expanding.

To better understand how AI has advanced, here is a list of statistics you must consider before applying the technology to your company strategy. These include AI chatbot statistics, marketing AI statistics, interesting AI statistics, AI adoption statistics, and attitudes toward AI statistics.

AI Chatbot Statistics

Since the introduction of AI chatbots to the customer service industry, the industry has improved. However, AI chatbots have yielded some unexpected statistics as it was either used to populate data for internal reports or improve customer service automatically.

A survey conducted in the US in October 2022 found that more than 51% of business-to-business marketers deployed chatbots in their generation programs to understand their audience better.

There was an increase of ten to nineteen percent more lead generation volumes by B2B marketers using chatbots in their marketing programs.

More than 54% say the chatbot generated new leads.

In 2016 the market size for chatbots was around 189.98 million US dollars, as opposed to the forecast market in 2025 to be around 1.19 billion US dollars.

Marketing AI Statistics

In a recent survey, about 49% were from the US, UK, Canada, and India and said that marketers’ main application of AI was ad targeting when asked about the marketer’s main application of AI.

More than 15.79 billion US dollars were estimated to e used in the market for AI in marketing, and it was projected the value would rise to more than 106.9 billion by 2028.

It was found that more than 78% of industry experts were using some form of AI tech in their online marketing activities.

AI Adoption Statistics

Many companies in 2022 integrated AI to enable more efficient recruiting means, elevate their hiring mandates, and lower the need for useless hiring.

From 2017 to 2018, the adoption of AI showed immense growth in adoption rates and more than 2.4 times in 2022 than in 2017.

Attitudes Toward AI Statistics

A survey conducted in the US in 2023 found that more than 47% of the respondents said that images generated by AI and Photoshop should not be used in social media advertising.

More than 24% of the respondents said that image software should be used in social media advertising

machine learning and AI could change the customer’s experience.

More than 46% of the respondents say they will interact more with AI to Make their experience with the brand convenient, seamless, and consistent.

Interesting AI Statistics

The current market value for AI is more than 99 billion US dollars and is expected to grow to more than 1.9 trillion US dollars.

IBM leads the AI market race with more than 8.5% global market share.

Artificial intelligence is mainly used for product and service development-related functions and service products in the telecom and high-tech industries.

In conclusion, as Artificial intelligence continues to grow, so will its applications in every industry. This statement means its market value will grow, making it one of our most valuable technologies. As a result, artificial intelligence will continue providing more job opportunities to many people, businesses, firms, and all-around industries.