Playboy Mansion To Debut In The Metaverse

The world’s most popular party house, the Playboy Mansion, is set to be launched into virtual space as it will become the latest Web3 attraction. In addition, the Sandbox metaverse will host the virtual version of the iconic building on the Sandbox Metaverse platform.

According to the Sandbox Twitter announcement, the new metaverse project is named “MetaMansion.” Every feature of the Playboy mansion will be centered around Web3, with many interesting events, just like real-life situations.


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MetaMansion is the New Party House

The Sandbox report revealed that MetaMansion would host several events like exclusive parties, mini-games, and other social gatherings.

Moreover, Playboy has previously tried to venture into the Web3 using non-fungible tokens (NFT) collections and established a space called Centerfold.

The entertainment brand has revealed that it is determined to create NFT collections based on the long-standing history of Playboy, which spans seven decades. Rachel Webber, Playboy’s head of brand and strategy, revealed that the popular brand is excited to partner with Sandbox.

According to the Sandbox official, The Sandbox, as a partner, has the required experience to deliver a tailor-made Web3 product to Playboy.

Rachel added that for more than 50 years, Playboy has continued to dominate the entertainment sector by bringing innovation and ideas. With Sandbox, the tradition will continue in the virtual realm. Playboy is looking to design its metaverse space so that people will feel welcome.

Playboy desires to continue being the vanguard of entertainment by taking it further with the metaverse using the Sandbox platform. According to Rachel, the new partnership will usher in the next phase of creativity.

Being an inspiration for the entertainment industry in the real world, MetaMansion will seek to replicate the virtual experience for fans. The head of brand and strategy believes that the metaverse project is an exciting venture that Playboy is pleased to undertake.

Furthermore, the Playboy Mansion is set to become an exciting avenue for bunny playmates to bond and experience immersive virtual reality.

Playboy Looks to NFT As Monetization Drive Increases

As more media firms continue to move to the metaverse, there is an increased need to monetize the history of iconic personalities or other collections. As a result, Playboy seeks to integrate NFT into its stories through the MetaMansion building.


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Users will use the NFT bunny, dubbed “Rabbitar,” to grant owners unlimited access to exclusive experiences in the virtual mansion. With the expansion of Web3, Playboy wants to leverage NFT to provide more virtual experiences to users.

Users can use their Rabbitars to access exclusive events in the MetaMansion and purchase virtual lands.

The virtual space’s continued monetization will see Playboy introduce another set of NFT avatars. However, the Playboy team has not yet revealed details of the new NFT collectibles.

Moreover, the entertainment behemoth joins other contemporary companies in creating their own metaverse space.

Meanwhile, the native token of the Sandbox Network, SAND, currently trades at $1.11. According to CoinGecko, the price has plunged by 0.4% over the past week. 


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