Ooredoo Group Boosted With The Integration Of AI Technology

Businesses worldwide are committed to enhancing their operations using technological innovations like artificial intelligence (AI), machine learning, and others.

Ooredoo Group has revealed a new partnership with global communication firm, BICS, to develop a voice business system. The voice model will feature a mix of artificial intelligence, machine learning, fraud detection, and others.

Ooredoo Seeks New Communication System


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According to Aziz Aluthman Fakhroo, CEO of Ooredoo Group, the partnership with BICS is to introduce a new communication platform to reduce complexities in the business environment. 

The company is committed to investing in people, technology, and innovation to churn out unrivaled products and services for customers, added the group’s CEO.

Furthermore, the agreement with BICS will be done in phases, which will involve Ooredoo Group’s subsidiaries spread across different countries. However, the plan is to roll out the voice technology between quarters three and four of this year.

Meanwhile, BICS will also collaborate with Ooredoo Group to provide voice traffic services within and outside the group’s firms.

The focus of the first deployment stage is to assemble a dedicated team comprising specialists to converse and share ideas, with customer experience at the partnership’s core.

Guillaume Boutin, Chairman of the BICS Board, reaffirmed that the partnership between Ooredoo and BICS is innovative. Both parties are committed to leading the way in the evolving communication landscape in the business world.

The telecommunication space is fast changing, with the voice market at the forefront of the dynamic communication ecosystem. Businesses are looking to provide top-notch services, and Ooredoo has done a lot to set the pace for others.

Customer Experience is at the Core of Ooredoo Group

Sheikh Mohammed Bin Abdulla Al Thani, the deputy CEO of Ooredoo Group, noted that the company strives to improve its customer experience and strengthen its core services. The group hopes to build on its strong foundation with global subsidiaries by partnering with BICS.

Al Thani added that BICS would provide the business voice to allow the firm to achieve its aim and ensure customer satisfaction is well handled.

Ooredoo is pushing for more innovation in customer experience using digitalization and technology. Ooredoo’s dependable communication partner with a long-term and sustained relationship for the future is BICS, added the deputy CEO.


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Furthermore, the two parties will team up to raise the bar on effective communication strategies with a focus on customer experience for large companies. In addition, BICS will provide the communication infrastructure for Ooredoo to use in its various outlets.

Meanwhile, the agreement is mostly on voice traffic, but Ooredoo Group will also be able to access the latest communication technology to complement another aspect of its operation. 

The group would also be able to scale some elements of its ICT business and enhance its customer relationship management. Upgrading operations are at the heart of its partnership with BICS.

Technology has continued to place businesses steadily ahead of their peers who have yet to implement aspects like AI and machine learning.


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