Lens Protocol announces it is to Access Social Features of Web3
Consumers are demanding a greater degree of control over the data that they provide, which is putting pressure on social media networks. Can Web3 help?
The majority of individuals all over the world utilize social media. The proliferation of social media platforms gives rise to problems.
Problems arise as a result of the fact that only a small number of strong people are—in huge multinational organizations.
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The rapid growth of blockchain technology is going to result in several changes being implemented across social media sites.
And Web3, which holds the potential to usher in a digital revolution. Monopolies are no longer desirable or necessary in this particular sphere of the internet.
As users seek greater data management and transparency, more and more. The traditional kinds of social media platforms are still coming under fire for data breaches.
The ecosystem surrounding blockchain technology has a great deal to offer.
If social media is to become decentralized, how might that be accomplished?
Large organizations may access all user data on social media due to their structure. If the organizations above go bankrupt, your data and actions are stored on the platform.
Elon Musk, Twitter’s new owner, has suggested that the company’s bankruptcy will wipe your tweets, shares, likes, and following.
Decentralized social media platforms reduce the impact of one entity on content and user experience. The users of these sites ought to have full control over their data and access to the platform.
The paradigm shift is a great use for blockchain technology. Modern algorithms and decentralized social networks let customers, companies, and artists own their data without servers or databases.
Lens Protocol pioneered an open social graph architecture allowing app developers to build blockchain-based social media sites. The Lens is still in its beta stage and aspires to alter the social media landscape significantly.
Lens Protocol: What Is It?
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Lens Protocol, developed by the same people behind the successful Aave liquidity protocol, aims to transform the social media sector completely.
Developers can use the protocol’s web3 features and open-source foundation to create decentralized social media networks.
And Lens’s modular design is also useful for app developers leveraging the infrastructure.
Maintaining and improving an application can be broken down into manageable chunks, or “modules,” giving developers unprecedented freedom of expression.
Lens protocol also aids in improving the authentication part of social media and cutting down on bogus accounts.
All user data may be properly ascribed to its owner and saved securely on the Polygon network. Thanks to NFT identity authentication, which is supported by the decentralized architecture.
Decentralized alternatives to the prevailing social media model, such as the Lens protocol. They are much needed, but their uptake could have been faster.
Facilitating the swift transition to Web3 to boost uptake
Lens protocol solves a major problem, but acceptance is gradual. After decades of centralized social media networks, Web3 consumers still require help onboarding.
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Lens only lets candidates view an authenticated profile NFT. This severely limits the decentralized social media platform solution’s reach.
Paver and others are promoting Lens to increase Web3 social access. The app lets users build off-chain profiles and track Lens data until they’re allowed.
Their following and likes are automatically sent on-chain and stored in their profile NFT.
Although integration is limited, many are looking for Twitter alternatives, which is a wonderful opportunity to switch to more ethical Web3 solutions.
Paver provides a “Web2.5″ beginning where anyone may follow Lens material and be denied admission for their profile NFT.”
Lens will gain popularity as Web3 social media grows. Therefore the platform is indeed testing allowlist access. Paver is a good starting point for decentralized social media.
The social media business may benefit from Web3’s rapid expansion. Web3 social’s benefits may attract the “next billion users” as well.
The market requires solutions and services like Lens and user-friendly onboarding. The necessary tools to attract non-natives to crypto.
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