Japanese Gaming Company Partners With SBI Holdings And Square Enix For Metaverse Pivot

A mobile gaming company in Japan, Gumi has partnered with SBI Holdings and Square Enix for building new business opportunities related to the metaverse.

New stock will also be issued as part of the deal, which will be valued at $52 million. Apart from that, the company will be able to use it for getting content creation and financial experience.

The deal


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There is an increasing number of gaming companies that are looking to explore the metaverse and incorporate its elements into their games for attracting a bigger audience.

Japanese gaming firm Gumi, which is dedicated to mobile entertainment, has become the latest to do so and has entered into a business and capital alliance for this purpose.

This alliance has been formed with another game developer based in Japan, Square Enix and one of the biggest financial service firms in Japan, SBI Holdings.

According to the terms of the deal, new shares will be issued that will have a valuation of $52.7 million and SBI Holdings will become the top shareholder of the company with a stake of 22.46%.

Regulatory filings indicate that a marginal stake of about 3.01% will also be given to Square Enix.

The metaverse

The metaverse is the primary target of Gumi and the company has disclosed that the raised funds will be invested for expanding its metaverse business at a significantly faster rate.

The pivot towards the metaverse and digital immersive entertainment has a great deal of significance for the company’s future.

Gumi issued a press release that shed some light on the significance and scope of the alliance it has formed.

It said that they were working to ensure that the metaverse can become a source of income for the business, along with its mobile online gaming business, which currently generates its earnings.

Areas of expansion


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Gumi wants to use this strategic alliance for developing a platform for listing the tokens that it wants to issue in the future as part of its gaming strategy.

As for SBI Holdings, the company bought a major stake in crypto exchange Bitpoint back in May in a deal worth $100 million.

This will help SBI in listing the tokens that are issued in games that are developed by Gumi. This development was termed essential by the company.

This is due to the fact that a number of international exchanges are known for listing the tokens that are issued in such games, due to which it can become a problem for ‘domestic users’.

Therefore, Gumi will ensure that customers of SBI Holdings are able to get access to the security tokens that are backed by its games.

Likewise, Gumi is hoping to tap into the experience of Square Enix when it comes to the development, distribution, and publication of games because it wants to introduce its own blockchain gaming platform.

As a matter of fact, the company also intends to set up its own NFT (non-fungible token) marketplace and Square Enix’s experience will come in handy.


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