Coinbase Announces Its Latest Partnership With A Major Football Club From Germany

Coinbase, a major cryptocurrency exchange based in the United States has announced its latest partnership. It is a very interesting partnership that the exchange has formed because it involves a football club.

Coinbase Partners with Borussia Dortmund (BVB)

The exchange officials have confirmed that they have recently partnered with Borussia Dortmund, a major football club based in Germany.

The exchange was excited to share the news of its business expansion that involves a football club from Germany. The company is now able to expand its jurisdiction in the sports sector with the latest collaboration.

Coinbase will be advertising its brand through the German football club. It has access to advertising through promotions and the stadium of Dortmund.

Even all of BNB’s market channels will be advertising the Coinbase exchange’s name, bringing the brand mainstream attention.

It is a Premium Partnership

Coinbase has not taken a light step when partnering with the German football club. Instead, it has gone all out while doing so. This is because Coinbase has undergone a premium partnership with BVB.

This means that both Coinbase and Borussia Dortmund are now premium partners. The exchange has unlocked several perks for itself by undergoing this new partnership with the football club.

Following the deal, the advertisement of the Coinbase brand will be carried out through the premier channels and platforms of the club.

They will be carrying out cam carpets and perimeter advertising for the Coinbase exchange. In addition to that, the largest football in Germany, SIGNAL IDUNA PARK will be advertising the exchange’s brand.

This is not the first time Coinbase has partnered with BVB. It was back in July of 2022 when the exchange announced its partnership with BVB.

As part of the initial deal, BVB advertised the Coinbase exchange’s name on its channel. At that time, the name was advertised only when the home games were being played at the club’s stadium.

In addition to the above, Coinbase has also carried out workshops for the staff and employees at the BVB club.

This way, they tried to expose the people at BVB to cryptocurrencies and encourage them so they do not feel hesitant interacting with them.

This time, the exchange has taken it to the next level by doubling down on the partnership.

Statement by Carsten Cramer

The Managing Director at BVB issued a statement followed by Coinbase’s announcement through the blog post.

He stated that they have been monitoring the cryptocurrency industry for a while. They have realized that the crypto market has a lot of potential and it has so much to offer to the sports sector.

The football sector is already gaining massive adoption throughout the crypto world and different companies are coming up with their own ideas to make things profitable.

They have seen a number of clubs from Spain, Brazil, and England partner with different firms and entities from the world of cryptocurrencies.

They are glad that they also had the opportunity to enter the world of crypto with one of the largest and most trustworthy brands in the crypto market.

Cramer also stated that previously, they were hesitant in forming any kind of deals with the crypto firms. It was completely out of fear of the regulatory actions.

Now that they have the license from BaFin, they are clear to partner with any entities from the world of cryptocurrencies. They have decided to go with Coinbase and are confident that their relationship will keep getting stronger.

Not much has been shared

Apart from making the announcement, neither side has provided any detailed information on the matter.

It is still not clear how much the deal has cost Coinbase and what amount it will be paying the club for advertisement purposes.

The only thing that has been confirmed is that the partnership is intact by the end of June 2023. It is not known whether the deal will be renewed or not.