Chronoswiss Unveils First Watch Boutique In the Metaverse 

Chronoswiss, a Switzerland-based luxury watch brand, has launched a virtual boutique, Atelier, on Decentraland. The digital store has the brand’s luxury watches for digital avatars and several NFTs.

Chronoswiss Launches Virtual Store On Decentraland 

The Swiss watchmaker claims to be the first to launch a virtual boutique to sell watches. According to reports, the luxury brand chose the metaverse platform, Decentraland, for its latest project.


Crypto Comeback Pro is the #1 cryptocurrency trading robot for investors! This trading tool has a %88 winning rate on trades and is the recommended trading software for cryptocurrency traders. Try The Trading Software For FREE Today. (Advertisement)


Decentraland is among the most popular metaverse destinations in the world. The Ethereum-based platform has over 90,000 digital plots of land. 

The blockchain technology backing the platform makes it impossible for one plot to have two owners. As per Chronoswiss, Decentraland is among the biggest and growing metaverse platforms.

Oliver Ebstein, the CEO, and owner of Chronoswiss noted that the metaverse is the next big thing after the internet. Moreover, businesses and brands are vying for a spot in the digital world.

Therefore, Ebstein said the company is working to harness this promising technology. Meanwhile, he said the brand is aware the metaverse industry is still growing, but they are ready to bet on it.

“The digital Atelier is a lab for amazing innovations in a world with no boundaries,” Ebstein added.

Meanwhile, users can go to the virtual store on Decentraland at Location -101,8. Interestingly, the Atelier is an identical replica of the physical Chronoswiss store. 

Chronoswiss To Launch Eight Watches Linked To NFTs 

Further, the store has several limited ReSec Sugar Rush luxury watches for avatars. It also has several exclusive NFTs. Chronoswiss plans to produce eight unique watches linked to NFTs.

This initiative would ensure that gamers have the watch both in the physical and digital worlds. Chronoswiss will produce the eight limited Open Gear ReSec Sugar Rush at Lucerne Atelier.

Meanwhile, watchmakers from Switzerland are famous for quality and design. Hublot, located in Nyon, collaborated with the Japanese creator Takashi Murakami in April.

Both entities partnered to launch limited IRL timepieces that were supported by an NFT collection. In June, TAG Heuer introduced its “Connected Calibre E4” wristwatch. This watch is capable of displaying NFTs. 


Crypto Comeback Pro is the #1 cryptocurrency trading robot for investors! This trading tool has a %88 winning rate on trades and is the recommended trading software for cryptocurrency traders. Try The Trading Software For FREE Today. (Advertisement)


After that, Franck Muller, a watch manufacturer in Geneva, launched a series of NFTs. These NFTs gave their holders the right to receive actual timepieces.

Furthermore, it is common knowledge that Switzerland was among the first nations to embrace cryptocurrencies. Also, the companies in the Cubley have been jumping on the blockchain bandwagon. 

McDonald’s, a chain of fast-food restaurants in Lugano, Switzerland, began accepting BTC and USDT as forms of payment this year. This shows how receptive the region is to the crypto sector.


Chip Timing Global is not responsible for the content, accuracy, quality, advertising, products or any other content posted on the site. Some of the content on this site is paid content that is not written by our authors and the views expressed do not reflect the views of this website. Any disputes you may have with brands or companies mentioned in our content will need to be taken care of directly with the specific brands and companies. The responsibility of our readers who may click links in our content and ultimately sign up for that product or service is their own. Cryptocurrencies, NFTs and Crypto Tokens are all a high-risk asset, investing in them can lead to losses. Readers should do their own research before taking any action.


Leave a Reply

Your email address will not be published. Required fields are marked *

Chip Timing Global 2021 | All Rights Reserved | ✉ Contact | Disclaimer